Two decades of stories,
design & impact

My creative journey didn't begin in an agency — it began in a film club.

In 2003, I joined the Tunisian Federation of Amateur Filmmakers (FTCA), where cinema became far more than a passion. It became a place where filmmaking meant more than making films; it meant questioning, experimenting, collaborating, and discovering the power of storytelling. More than two decades later, I remain deeply involved in the movement, mentoring emerging filmmakers and helping nurture a culture of creativity rooted in sharing and collective learning.

My passion for the arts led me to the Institute of Fine Arts of Tunis, where five years of study broadened my perspective beyond filmmaking. Design taught me that every compelling visual begins with a compelling idea. By combining artistic thinking with years of hands-on filmmaking, I developed a multidisciplinary approach that brings together creative strategy, screenwriting, filmmaking, motion design, and visual communication.

Since 2010, I've collaborated with institutions, international organizations, and leading brands on more than 120 projects while leading workshops and masterclasses for students, professionals, and emerging creators. Whether I'm directing a film, shaping a creative concept, or mentoring the next generation, my ambition remains the same: to create work that moves people, sparks dialogue, and leaves a lasting impact.